Current Events: Google, Competition, and Your PPC Campaign
Google defends itself in court against claims of operating its digital advertising service like a monopoly.
Changing Trends in Competitive Intelligence in 2024
Significant changes have occurred in the world of Competitive Intelligence in the past year. This piece unpacks research by Crayon, a forerunner in the field.
Competitive Intelligence: The Swiss Army Mindset for Strategic Growth
Businesses and organizations commonly use marketing intelligence, or competitive intelligence (CI), to attain strategic growth and outmaneuver the competition. From defining goals and revealing key insights to supporting savvy decisions for long-term success, CI is involved in numerous tangible aspects of running a profitable business. Further, CI services have continuously proven to be sought-after, indispensable tools for management teams across a myriad of industries.
Written for the Ethos Copywriting blog and posted on 11/2/2023. Access the full content by following the Read more link at the bottom of the page.